US Loses Position As World's Internet leader

US Loses Position As World's Internet Leader


The English market is about to take a major hit and lose its ranking as the world’s internet leader to the breadth of language markets surfing online by the year 2007.

New York, NY (PRWEB) October 19, 2005 -- The US online market is about to take a major beating, as it loses its position as the world’s leader in e-commerce to the conglomeration of Asian and European countries booting up and building online, a recent study released by Universal Engine, a leader in multilingual online marketing, shows.

With the expansion of broadband in foreign markets and with the UN’s persistent push to bring the world Internet access, the English market is about to take a major hit and lose its ranking as the world’s Internet leader to the breadth of language markets surfing online by the year 2007, the report states.

In the year 2001, 43 percent of the Internet was made up of English speakers. But, as the Internet continues to become more global, English speaking surfers are being dominated by the Chinese, Japanese, Spanish and German online populations.

In 2004, English surfers dropped to 35.2 percent, and by 2007 it is predicted to make up only 26 percent or 1/3 of the total Internet population down from about 2/3, in 5 years the study revealed. Currently, 1 billion people are online.

Bill Hunt, co-author of the forthcoming book “Search Engine Marketing, Inc.” to be published by the IBM Press, wrote, “Search Engine Optimization has become one of the most popular and effective forms of marketing available to a global company. According to a recent report, nearly 60 percent of all searches are done in languages other than English.”

The UN’s efforts to expand the Internet are bringing in astounding results and threatening US e-business’ grasp on the Internet. With 1 million new Internet subscribers a month in China (soon to be about 200 million Internet surfers or only 9 percent of the total Chinese population, with an annual growth rate of 18.6 percent), it’s no wonder search companies believe it will soon become their main source of income over the English US market.

E-businesses have turned to translation and multilingual search engine optimization companies to help them adapt to this shift in the online market. Trying to tap into the Asian market, Yahoo! recently bought Alibaba, a Chinese website similar to eBay with its own PayPal-like system called “Alipay” for $1 billion, or roughly 40 percent of the company, Google bought a $70 Million stake in Baidu.com, a Chinese search engine, and eBay launched a Chinese version of their English-based mega-site.

But, the Chinese market is not the only threat to US Ecommerce, so shows Universal Engine’s study. The Japanese market is surging at an annual growth rate of 12 percent or 100 Million surfers, and the Spanish online population will rack up roughly 100 Million users by the year 2007. The Chinese, Japanese, Spanish, and German online markets outweigh the English market by 3 times.

“The development of these language-specific markets is major news that will have a rippling affect across US e-businesses, as the US loses its position as the world’s online leader,” said Dr. Eli Goldstein, co-founder of Universal Engine. “From this study, it is evident that the US is slipping from being the world’s leader. If American-based e-businesses want to survive during this shift, they are going to have to adapt with the ever-changing, multifaceted internet or be stomped out by their multilingual competitors.”