Branson Promise

By Gary Groman aka The Ole Seagull, Editor
12/31/2005


A November 5, Washington Post article, entitled “It's a Victory for People Like Us,” was about why Carey and Tara Leslie, the mother and father of three children, voted for George W. Bush as president. The article used the Leslies to illustrate the 77 percent of, “the millions of voters, who describe themselves as ‘white evangelicals,’” who voted for Bush and who “said that moral values was the single issue that mattered most to them.”

The article pointed out that, “They are precisely the people that the Bush campaign built its reelection strategy on.” The type of people “who would put faith-based moral values above every other consideration when it came time to vote, including the war in Iraq, terrorism, the economy and, in the Leslies' case, a life that has been in financial peril since Sept. 11, 2001.”

“But Seagull why would millions of people vote for a President based on faith and moral values?”

“Fear of the moral direction that their nation is headed and the persistent and increasing pressures to remove all vestiges of their God and His spirit from public life and government.”

It was the one of the few opportunities, where the average citizen felt that they could be heard and do something to help reverse the downward moral spiral that our nation is in today. From the removal of prayer from our schools to the taking of “Christmas” out of Christmas they are frustrated with being offended in the name of offending someone else all under the banner of “constitutional rights” and being “politically correct.”

“Well, that’s all well and good but what does that have to do with Branson?”

“Branson’s future depends on the support of the same type of people who reelected George W. Bush as president.”

“Do you mean those ‘white evangelicals’ to whom moral values are the single issue that mattered most?”

“No, any Christian who gives moral values a high priority.”

The recent branding study conducted under the auspices of the Branson Lakes Area Chamber of Commerce and paid for by the City of Branson indicated that the strongest “identifier” people had with the “Branson brand” was values. Predicated in large part on “the character, personality and values of the Branson community” the study developed a marketing tool called “The Branson Promise.”

Although not the sole marketing tool that will attract the new visitors “The Branson Promise” is certainly a tool that will be used in that endeavor and one that the study says “Is the glue that holds the Branson experience together” for the “Loyals” who return to Branson.

Upon what is “the character, personality and values of the Branson community,” the “faith” referred to in “The Branson Promise,” and the “glue” that will make the visitors return to Branson based? An Ole Seagull would respectfully suggest that it is based on the same values that got George W. Bush reelected, the values of those who believe that “God so loved the world that He gave His only begotten Son that whoever believes in Him should not perish but have eternal life.”

“Isn’t that a little radical Seagull?”

“No, its Branson’s blessing.”

Interestingly enough, the article closed with Cary Leslie saying, “Jobs will come and go. But your character -- you have to hang on to that, it's what you're defined by.” As Branson heads into 2005, an Ole Seagull would pray that it would hang on to its unique character and profess it to the world because it is what we are defined by, what makes Branson the unique place that it is.

“Now Seagull, you need to be careful. If we have gospel songs or hold the name of Christ up as part of our shows, say “Merry Christmas” instead of “Happy Holidays” or take a stand against shows that have off color jokes, etc. we might offend someone.”

“No, they will offend themselves.”